Meet the team

Mike Ellicock CEO

Mike Ellicock

Chief Executive

Mike’s background is in business, education, the Army and sport. From 2008 to 2010, he was managing director of the innovative maths education business Numicon, now run by Oxford University Press. He chaired the steering group from which National Numeracy arose and was appointed as the charity’s founding Chief Executive.

Previous to this, Mike was an international sportsman and an officer in the Parachute Regiment. On leaving the Paras, he gained an MBA from Cranfield and spent two years working in the City. He has been a primary school governor and was a volunteer Adult Maths tutor at Sussex Downs College. He currently holds a Guinness World Record for fastest marathon carrying a 20lbs pack (2 hours 56 minutes).

Mike leads the team at National Numeracy's Lewes office.

Partnerships Team

Sally Hilton

National Relationship Manager

Sally works closely with employers in the UK to put a spotlight on the issue surrounding numeracy in the workplace.

Working across sectors such as the NHS, retail and hospitality, she helps them explore attitudes to numeracy amongst managers and employees and the impact this has both on productivity and career progression.


Ben Perkins Partner Support Coordinator

Ben Perkins

Partner Support Coordinator

Ben works with employers including NHS trusts and other organisations across the country to support them with numeracy initiatives. He helps them to run successful projects by delivering workshops, co-ordinating workplace numeracy campaigns and supporting our partners.  

He has a degree in geography and a diploma in journalism, along with experience within another charitable organisation.


Rachel Adams

Rachel Adams 

Project Support Assistant

Rachel works alongside the partnership team where she provides support for numeracy campaigning and training throughout our health and social care partners. 

She has a degree in psychology and has previously been a mentor for children with special educational needs. 



Projects Team

Paul Milner Project Manager

Paul Milner

Development Manager

Paul has managed the development and launch of the Essentials of Numeracy and the National Numeracy Challenge; he now oversees the project team working on the different development projects within National Numeracy.

Paul has a degree in Mathematics and over 20 years’ business management experience, including roles in buying, marketing and project management.


Anna Purcell

Project Manager

Anna co-ordinates and manages projects for National Numeracy. Her work includes development and delivery projects, work with the education and health sectors, and managing the charity’s trading arm.

She has a degree in English and a masters in children’s literature. Her previous experience encompasses roles in the FE sector, in communications and in online retail of education resources.


Maurice Tse-Leon Digital Engagement Manager

Maurice Tse-Leon

Digital Engagement Manager

Maurice’s role is focused on engaging working people with National Numeracy’s online learning tools and reaching new audiences through digital channels. 

He has a degree in evolutionary biology and a masters in ecology. He has worked on digital communications within the third sector for 6 years, with an emphasis on education.  

Paul Foss Data Analyst and Financial Capability Lead

Paul Foss

Data Analyst and Financial Capability Lead

Paul provides data analysis in all aspects of the organisation, from Challenge statistics, educational projects and numeracy reviews, to surveys, working with external partners and helping to inform marketing strategy.

He leads the charity’s Financial Capability work by developing the strategy, keeping abreast of the latest research in this area and how it relates to National Numeracy’s Plain Numbers campaign.

Paul was a freelance data analyst with over 20 years’ experience in the private sector, and a secondary school maths teacher for 6 years.

His favourite number is 3.

Tabitha Reed

Tabitha Reed

Data Analyst Intern

Tabitha’s role is to provide support to the data analysis aspect of the organisation. Her role includes assisting with data selection and reporting on Challenge statistics for both internal and external purposes.

Tabitha has a degree in Politics, Philosophy and Economics. Her background is in the property management industry, with several years of experience encompassing relationship management, communications and reporting.


Communications Team

Rachel Malic

Communications Manager

Rachel helps to change public attitudes towards numeracy and raise its profile, through conducting research, producing content, reports, and managing our media work.  

She is an accredited PR practitioner and member of the CIPR. She has over ten years’ experience in the education and training sector and has previously held roles within funding bodies, international careers events and an FE College.


Stevie Robinson Marketing and Partnership Manager

Stevie Robinson

Brand Manager and National Numeracy Day Campaign Lead

Stevie's role is to develop and deliver strategies that raise the profile and awareness of National Numeracy, with a focus on promoting the National Numeracy Challenge to partner organisations and the general public. 


Kayla Fuller Digital Communications CoordinatorKayla Fuller

Digital Communications Coordinator

Kayla is responsible for taking care of our online presence through social media, creating written content, maintaining our website and informing/implementing our marketing strategies.

She has a degree in English and her background is in third-sector digital communications. She also worked on the Snailspace campaign for Martlets in Brighton.

Samantha Davies Marketing and Communications Coordinator

Samantha Davies

Marketing and Communications Coordinator

Sam’s role is to provide marketing and communications support to the organisation and project teams with planning and campaigns.

Sam has a degree in Law and a Post Graduate Certificate in Education. She has lived and worked in the U.S.A, Germany, Cambodia, and New Zealand, teaching both adults and children, and has worked for several charities.


Lizzie Green Communications Intern

Lizzie Green

Communications Assistant

Lizzie’s role is to provide support to the Communications Team. She works primarily on producing National Numeracy’s case studies and the planning of National Numeracy Day.

She holds a degree in English and a master’s in Publishing, and has previously worked as an English and Maths tutor.


Operations & Finance

Emily Kramers Operations Director

Emily Kramers

Operations Director

Emily oversees the finance and HR functions as well as general office management, GDPR and governance matters. She also works with the team on charitable funding bids.

She has an editorial background including working in educational publishing.

Diane Hume Financial Controller

Diane Hume

Financial Controller

Diane oversees all aspects of finance and banking. She is a qualified Certified Accountant with extensive experience in accountancy practices and medium-sized organisations.

For the past 12 years Diane has worked specifically within Charities and Community Interest Companies within the fields of education and personal development.


Abigail Hartfree Events Coordinator and EA

Abbi Hartfree

Events Coordinator and EA

Abbi is National Numeracy’s Events Coordinator as well as Executive Assistant to the CEO. She works alongside the comms team arranging external events, and assists in our national campaign work. Abbi also provides project and schools support.

She completed her education in the Caribbean and was also awarded Eastbourne & Wealden YMCA 2016 Volunteer of the Year.