Meet the team

Mike Ellicock

Chief Executive

Mike’s background is in business, education, the Army and sport. From 2008 to 2010, he was managing director of the innovative maths education business Numicon, now run by Oxford University Press. He chaired the steering group from which National Numeracy arose and was appointed as the charity’s founding Chief Executive.

Previous to this, Mike was an international sportsman and an officer in the Parachute Regiment. On leaving the Paras, he gained an MBA from Cranfield and spent two years working in the City. He has been a primary school governor and is a volunteer Adult Maths tutor at Sussex Downs College. He currently holds a Guinness World Record for fastest marathon carrying a 20lbs pack (2 hours 56 minutes).

Mike leads the team at National Numeracy's Lewes office.

Projects and Partnerships

Hannah Cowan

Research Executive

Hannah works on the relationship between numeracy and health - both for patients and healthcare workers.

She has a Masters from the Centre for Primary Care and Public Health at Queen Mary University, and is simultaneously working on a PhD at the London School of Hygiene and Tropical Medicine.


Sally Hilton

National Relationship Manager

Sally works closely with employers in the UK to put a spotlight on the issue surrounding numeracy in the workplace.

Working across sectors such as the NHS, retail and hospitality, she helps them explore attitudes to numeracy amongst managers and employees and the impact this has both on productivity and career progression.


Paul Milner

Development Manager

Paul has managed the development and launch of the Essentials of Numeracy and the National Numeracy Challenge; he now oversees the project team working on the different development projects within National Numeracy.

Paul has a degree in Mathematics and over 20 years’ business management experience, including roles in buying, marketing and project management.

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Ben Perkins

Partner Support Coordinator

Ben works with partners and other organisations across the country to support them with numeracy initiatives. He helps them to run successful campaigns by running focus groups and providing promotional materials. He also works on fundraising, bids, and developing partnerships. 

He has a degree in geography and a diploma in journalism, along with experience within another charitable organisation.

Anna Purcell

Project Co-ordinator

Anna is a Project Co-ordinator for National Numeracy and also works on the charity’s trading arm, supporting the development and delivery of projects and resources including Passport Maths and a smartphone game launching later this year. 

She has previously worked for an online retailer of education resources and also has experience in the FE sector.

Paul Foss

Data Analyst

Paul provides data analysis in all aspects of the organisation, from Challenge statistics, educational projects and numeracy reviews, to surveys, working with external partners and helping to inform marketing strategy.

He is also a freelance data analyst with over 20 years experience in the private sector, with a background in teaching secondary school maths for 6 years.



Rachel Malic

Communications Manager

Rachel's role involves helping to change attitudes towards everyday maths by working with different organisations, individuals and the media.

She is a member of the Chartered Institute of Public Relations (CIPR) and has a background in education campaigns, careers events and student advice work.


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Lauren Street

Marketing & Engagement Manager

Lauren's role is to develop and deliver strategies that raise the profile and awareness of National Numeracy, with a focus on promoting the National Numeracy Challenge to partner organisations and the general public. 

She holds a social science degree and has 11 years' experience in marketing and PR across a variety of industries, including dentistry and finance. 


Hollie Rowland

Digital Communications & Marketing Coordinator

Hollie is responsible for taking care of our online presence through social media and email campaigns, creating written and image content, maintaining our website, and photographing our events.

She has a degree in English and her background is in branding consultancy & product naming, content writing and online marketing.

Operations & HR

abigail hartfree

Abbi Hartfree

Executive Assistant

Abbi is personal assistant to the chief executive, as well as providing project support. Abbi also supports schools who are using the Passport Maths programme and the Family Maths Toolkit. 

She completed her education in the Caribbean and was also awarded Eastbourne & Wealden YMCA 2016 Volunteer of the Year.


Emily Kramers

Operations Manager

Emily oversees the finance and HR functions as well as general office management. She also works with the team on funding bids and is responsible for reporting to funders.

She has an editorial background including working in educational publishing.


Colin Henderson

Financial Controller

Colin oversees all aspects of finance and banking. He has over 30 years' experience in a range of finance roles across London and Sussex ranging from Rolls Royce to the education sector.

Colin completed his MBA at Brighton University and now lives in West Sussex.