National Numeracy Day Lead Supporters 2026
Welcome to your toolkit!
Thank you so much for supporting National Numeracy Day, 20 May 2026.
We’re incredibly grateful to have you involved. Your support plays a vital role in helping us inspire confidence with numbers and create brighter futures for people across the UK.
Below, you’ll find:
(click on the name of each section to jump down the page)
Campaign information
• About National Numeracy Day
• About the theme: Count on Your Community
• Getting involved
• Recognising your support
• Key dates
Resources to build confidence with numbers
• The Big Number Natter
• Stories to share: real-life impact
Promotional materials
• How to communicate about National Numeracy Day: text templates
• Downloadable digital assets
• The National Numeracy Day logo
• Our social handles
About National Numeracy Day
First things first, what’s it all about? Well, National Numeracy Day is the UK’s only campaign dedicated to improving everyday maths. Each May, organisations across the country come together to help children and adults feel more confident with numbers at work, at home and at school.
The campaign raises awareness of the importance of numeracy and signposts free tools and resources that help people take practical steps to improve.
About the theme: Count on Your Community
This year, National Numeracy Day highlights the vital role communities play in building confidence with numbers.
Millions of people across the UK struggle with numeracy and improving these skills can feel daunting to tackle alone. But with encouragement and support from others at home, in the workplace, or in local groups, change is possible.
Through Count on Your Community, we’re inviting Lead Supporters to help create supportive environments where people can start conversations about numbers and take small steps to improve their confidence, together.
Getting involved
There are so many ways Lead Supporters can get involved in National Numeracy Day.
1. The Big Number Natter
Bring the campaign to life in your workplace by inviting staff to take part in the UK’s only nationwide conversation about numbers. Share number stories and experiences across your internal and external channels using #BigNumberNatter then encourage colleagues to take the next step by building their confidence with the National Numeracy Challenge.
Find out more and get your Big Number Natter resources
2. Sign-ups
Help us grow the campaign by encouraging education providers and partner organisations in your network to join National Numeracy Day using your trackable sign-up links. From nurseries and schools to workplaces and community groups, everyone who signs up will receive a free toolkit packed with resources, celebrity ambassador videos and activity sheets.
3. The National Numeracy Challenge
The National Numeracy Challenge is our free, easy-to-use online tool designed to build everyday maths skills and confidence. Encourage your colleagues, customers and communities to take part using your trackable Challenge link. It’s the perfect next step after a Big Number Natter for staff — and a simple way to help boost number confidence across your wider audiences.
4. Thought leadership & media opportunities
Position your organisation at the forefront of tackling the UK’s numeracy crisis this National Numeracy Day.
Share your commitment by encouraging leaders to speak about your involvement in the campaign internally to inspire your workforce, and externally through articles, blogs, newsletters, social media and media opportunities. The Comms team at National Numeracy will be delivering a high-profile media campaign, and we’d love to work with you to amplify your story even further please get in touch to explore opportunities.
Visit our Media Centre or get in touch
5. Volunteering
Support your social impact goals through our corporate volunteering programme and help change how people feel about numbers for good.
We equip your employees to deliver inspiring sessions in primary schools that show children the real-world value of maths, directly supporting communities with low number confidence and helping to build the foundations for social mobility. Speak to your Partnership Manager to find out more and get involved.
Find out more about volunteering
6. Individual giving & fundraising
Support National Numeracy this National Numeracy Day through a donation, fundraising activity, or by spreading the word. From bake sales to personal challenges, every contribution helps us reach more people, particularly in disadvantaged communities, and move closer to a world where everyone has the confidence to succeed with numbers.
Recognising your support
Our National Numeracy Day Lead Supporters will be recognised alongside all other National Numeracy Supporters in the National Numeracy Day Supporters section.
Throughout the campaign, we will also recognise your organisation’s support across our channels and key campaign content. Below are examples of where and how we will do this:
National Numeracy Day Supporters section
• Recognition of your support on the National Numeracy Day website
• Link to your organisation’s website
• Your organisation description (where applicable)
• Inclusion of your logo
All Lead Supporters will also be reflected across all campaign web pages, with logos featured in the footer of every page.
The National Numeracy Day homepage will include a high-profile link to a main announcement article featuring full details of our supporters, including statements of support and logos.
Lead Supporter announcement: social media
During the week commencing 20 April, we will announce your support of the campaign across our social media channels.
• All organisations confirmed by 6 April will be included in this announcement
• Where possible, your logo will be included in the post
• Your chosen social media channel will be tagged
• A direct link to your page or profile may be included
Organisations that confirm their support and logo use after 6 April will be included in a second round of social media announcements during the week commencing 4 May.
Impact report
Following the campaign, all Lead Supporters will be featured in our Impact Report.
This report is widely shared across business, government and community stakeholders, and is permanently hosted on the National Numeracy website.
Key dates
Here are some important dates and information to help you plan your National Numeracy Day activity.
April
Mid-April: The Big Number Natter will be announced – amplify National Numeracy’s posts.
w/c 20 April: Lead Supporter announcement – please support this communication by amplifying National Numeracy's posts, or creating your own.
Late April: Your online toolkit will be updated with links to our campaign resources.
Throughout the month:
• Plan your internal activity and external communications.
• Promote your involvement.
• Plan your own campaign activities or events.
• Amplify National Numeracy's campaign content and encourage people to sign up using the assets provided in this toolkit.
May
6 May: 2 weeks to go! Promote your support of the campaign using the assets provided and share National Numeracy's social content.
13 May: 1 week to go! Look out for our online content and amplify across your own channels.
20 May: National Numeracy Day! Tell people about your support, including any planned activities and evens, and join in the #BigNumberNatter.
The campaign runs until the end of May, so please continue posting, sharing and amplifying content.
The Big Number Natter
The Big Number Natter is our flagship way for Lead Supporters to get involved and we’re inviting you to put the Big Number Natter at the heart of your National Numeracy Day activity this May.
As the UK’s only nationwide conversation about numbers, the Big Number Natter is a simple but powerful way to engage your staff, customers, and communities in talking about how numbers show up in everyday life from managing money and helping children with homework, to using maths at work or finding the best bargain.
These conversations matter. Almost half of the UK’s working-age adults have low numeracy levels, making them more vulnerable to debt, unemployment, poor health and fraud. But confidence with numbers can be built and talking about numbers is a vital first step.
Taking place throughout May, in the lead up to National Numeracy Day on Wednesday 20 May 2026, your organisation can host Number Natters in the workplace, online, or in your communities.
We've created this suite of ready-to-use resources to make getting involved easy.
![[field.image-text]](/sites/default/files/styles/scale_and_crop_600x350/public/images/BNN-guide-adult_NND26.png?itok=ezpcP0Or)
![[field.image-text1]](/sites/default/files/styles/scale_and_crop_600x350/public/images/Posters_BNN_thumbnail.png?itok=dWW6iUtg)
![[field.image-text2]](/sites/default/files/styles/scale_and_crop_600x350/public/images/Quick-Number-Natter-Talking-Points_2024_600x350.png?itok=vRVjZQWx)
Stories to share: real-life impact
Our stories from adults who overcome lifelong anxieties about numeracy are an inspiration to us, and the range of people that these stories come from shows how widespread this issue is.
Read and share these stories to show others that, whatever your starting point, we can all build our number confidence.
How to communicate about National Numeracy Day: text templates
Not sure how to talk about National Numeracy Day? Short on time, or unsure about the right tone? We’ve got you covered.
We have created text templates which include light-touch, ready-to-use messaging that you can copy, tweak or tailor for your emails, newsletters, internal comms, social media and more.
Our tone of voice is always friendly, inclusive, empowering and supportive, never patronising or competitive. We also recognise that external context matters, so messaging can be flexed where needed. If you have any concerns about promoting National Numeracy Day, please do get in touch.
Downloadable digital assets
Here is a range of ready-to-use assets from virtual backgrounds and bunting to social media graphics so you can show your support and spread the word about National Numeracy Day in a fun, visible way.
Virtual call backgrounds
Download these backgrounds to use on your virtual calls, and raise awareness of the campaign.
![[field.image-text]](/sites/default/files/styles/scale_and_crop_600x350/public/images/Virtual-call-backgrounds-NND26-thumbnail.png?itok=U6TihBfv)
Promotional graphics
![[field.image-text1]](/sites/default/files/styles/scale_and_crop_600x350/public/images/NND-promo-26.png?itok=H8wKcirw)
Posters and bunting
Download these posters and bunting to spread awareness of the campaign and get everyone started on their number confidence journey.
![[field.image-text2]](/sites/default/files/styles/scale_and_crop_600x350/public/images/Poster-bunting-thumbnail_NND26.png?itok=bjKHmL0A)
The National Numeracy Day logo
Our logo can only be used by our partners and supporters and only when communicating directly about our work together.
The logo must only be placed on a white background, its colours and dimensions must not be altered. There should be clear white space around the logo. No other text, logos, or page marks should be in this space. Don’t place the logo on a busy background that will affect legibility. Please don’t use any other colour or effect, other descriptors or taglines, rotate or distort, recreate, redraw or ‘box up’ the logo within a holding device.
Please download and read the full logo guidance below before using our logo.
Be sure to tag us in any social media activity and use #NationalNumeracyDay and #BigNumberNatter so we can see and share what you're up to! You can find us on: