National Numeracy is delighted to be developing a new smartphone app which will immerse young people in an environment where they have to tackle maths problems in everyday settings. A humorous narrative and graphical styling more akin to Kim Kardashian’s Hollywood than Minesweeper will give the game aspirational appeal.
The game, funded by Ufi Charitable Trust and built by BAFTA winning digital agency Plug-in Media, will be launched in autumn 2016 on IOS and Android.
Paul Milner, Development Manager at National Numeracy said: “It will feel like a game, and look like a game, but give you maths practice along the way. It’s maths, but not as we know it, and on your mobile phone.”
Last year the Organisation for Economic Co-operation and Development (OECD) reported that the maths skills of young people in England lag behind their peers in many other countries. National Numeracy has spoken out about how poor numeracy adversely affects life chances, career prospects and the wider economy. The game will form part of a suite of National Numeracy tools aimed at engaging adults and young people. These include the National Numeracy Challenge, Family Maths Toolkit and Firm Foundations Digital (to be developed for launch next year).
In the lead up to the game being released, National Numeracy will be publishing content to ‘reveal the hidden maths’ used in work and everyday life, including interviews with industry professionals.