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“It’s maths, but not as we know it, and on your mobile phone.”

16 May 2016

Can’t get someone you know off their mobile phone? Worried they’re wasting their time? A smart solution is on the horizon which will combine phone time with numeracy in the form of a new game for 16 to 25 year olds.

National Numeracy is delighted to be developing a new smartphone app which will immerse young people in an environment where they have to tackle maths problems in everyday settings. A humorous narrative and graphical styling more akin to Kim Kardashian’s Hollywood than Minesweeper will give the game aspirational appeal.  

The game, funded by Ufi Charitable Trust and built by BAFTA winning digital agency Plug-in Media, will be launched in autumn 2016 on IOS and Android.

Paul Milner, Development Manager at National Numeracy said: “It will feel like a game, and look like a game, but give you maths practice along the way. It’s maths, but not as we know it, and on your mobile phone.” 

Last year the Organisation for Economic Co-operation and Development (OECD) reported that the maths skills of young people in England lag behind their peers in many other countries.  National Numeracy has spoken out  about how poor numeracy adversely affects life chances, career prospects and the wider economy. The game will form part of a suite of National Numeracy tools aimed at engaging adults and young people. These include the National Numeracy Challenge, Family Maths Toolkit and Firm Foundations Digital (to be developed for launch next year). 

In the lead up to the game being released, National Numeracy will be publishing content to ‘reveal the hidden maths’ used in work and everyday life, including interviews with industry professionals.

The team behind the app

Plug-in Media is a BAFTA-winning digital production company making engaging and inspirational interactive entertainment. They work for clients including BBC, Nickelodeon, Turner Broadcasting and Sesame Workshops to transform linear TV shows into outstanding apps and games. 

The Ufi Charitable Trust supports the delivery of adult vocational skills through digital technology with the aim of catalyzing change across the UK. The Trust is committed to promoting and funding digital technologies to achieve a significant increase in the scale of adult learners gaining vocational skills.

Photo L-R: James Coleman (Plug-In Media), Juliet Tzabar (Plug-In Media), Paul Milner (National Numeracy), Derek Huby (National Numeracy), Dominic Minns (Plug-In Media), Sarah Axon (UfI).

dev team on pier