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National Numeracy Day 2020 virtual festival helps us to reach more people than ever before

23 Jul 2020

On 13 May 2020, despite the challenging and rapidly evolving environment of the Covid-19 pandemic, National Numeracy delivered a record-breaking National Numeracy Day that engaged more people than ever before, this time in the form of a virtual festival. Thanks to the collective endeavour, enthusiasm and collaboration of our supporting organisations, we were able to pivot our plans to digital almost overnight in order to support the needs of a nation at home.

National Numeracy Day logo

The National Numeracy Day Virtual Festival aimed to support people across three areas where poor numeracy levels have a key role during the crisis: helping children with homework, improving self-confidence for skills building, and getting to grips with finances.

With sessions hosted by a mixture of influencers, supporters, heroes and ambassadors, the festival provided practical support at a time of unprecedented national crisis, for those dealing with familial, professional and financial uncertainty. In doing so, it achieved more impact and engagement than previous National Numeracy Day campaigns, and sparked new relationships, partnerships and learnings that will enable us to grow the campaign’s reach and impact even further in future years.

  • Over 103k people have engaged with the National Numeracy Challenge through the first three National Numeracy Day campaigns – over 50% of these engagements came during the 2020 campaign
  • 54,000 people engaged with the National Numeracy Challenge during May 2020
  • The campaign had 11 lead supporting organisations, 28 supporting organisations, 30 virtual festival contributors, and 1,306 champion organisations
  • We collected over 363,000 video views across our channels, and 13,600 downloads of our resources and activities
  • There was a 60% increase in on-the-day registrations to the National Numeracy Challenge, compared to 2019
  • #NationalNumeracyDay was the top UK Twitter trend on the day

Thank you to everyone who engaged with the campaign and helped to make National Numeracy Day 2020 such a success, and will continue to help us show everyone that they are numbers people.

We’d also like to thank our founding supporter, KPMG, as well as our lead supporters: Amazon, Bloomberg, Experian, NHS Health Education England, HSBC, Oxford University Press, Pearson, Provident Financial Group, Santander, TP ICAP and Ufi VocTech Trust. Thanks also to our delivery partners in Scotland – Education Scotland and the Scottish Government – and our digital partner, Coherence.

All of the videos from our virtual festival are available to watch on the National Numeracy Day website, and you can also see some highlights in our showreel below:


Start improving your numeracy – register on the National Numeracy Challenge now!

National Numeracy has developed an online tool to help you improve your numeracy and boost your confidence. This interactive website is free to use at home, at work or on the move. You can assess your current level of numeracy – completely anonymously – and then begin an online journey to getting the Essentials of Numeracy.