Record-breaking campaign boosts the nation's number confidence
Since it began in 2020, Number Confidence Week has inspired 152,577 actions to improve confidence with numbers. In 2022 we inspired almost 90,000 actions - more than four times as many as in 2020. While improving numeracy won’t stop the bills from climbing, it can help people make better decisions about their money during the current cost-of-living crisis.
The 89,975 actions towards building confidence with numbers in 2022 included:
- 52,027 actions on the National Numeracy Challenge
- 36,649 views of our campaign videos
- 1,299 downloads of our resources
In addition, the campaign achieved:
- 14 million media reach
- 390% increase in social media engagement, on 2021
- 228% increase in social media impressions, on 2021
- 245% increase in clicks on our social media posts, on 2021
The campaign provided a range of resources to support people of all abilities to take that first step towards building number confidence. From watching a video, listening to a podcast, reading real-life stories, downloading free resources, or having fun with an activity pack, we had something for everyone - with an emphasis on managing money as we all deal with the cost of living crisis.
Celebrities back the confidence-building campaign
TV’s Rachel Riley, Bobby Seagull and Iona Bain, Great British Bake Off winner Peter Sawkins, poet and comedian Harry Baker and financial content creator Mr MoneyJar, all raised the profile of the issue and contributed their expertise.
The campaign was mentioned on Channel 4's Countdown, in local and national news outlets with celebrities, politicians, partners, the Department for Education, schools and many more organisations joining in to spread the word on social media.
Numeracy can help to count the cost of living
Sam Sams, Chief Executive, National Numeracy, said: "As we face the challenges posed by the climbing cost of living, having the confidence to work with numbers is vital. We are, therefore, delighted that Number Confidence Week 2022 provided help where it was needed most and has been our most successful to date, with a record amount of activity taking place."
A huge thank you to TP ICAP, the campaign’s Founding Partner, Lead Supporters Experian, Capital One, and the Lord Mayor's Appeal, and to all those individuals and communities who supported us with this high impact, record breaking campaign.