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Our impact: Number Confidence Week 2022

16 Dec 2022

More actions than ever before were taken by people wanting to improve their number confidence during our third annual Number Confidence Week campaign in November.

The impact report details how the campaign inspired a record number of downloads of our free resources, video views, and check-ins on the National Numeracy Challenge.

Read the Report

Report cover showing ambassadors and logos

Record-breaking campaign boosts the nation's number confidence

Since it began in 2020, Number Confidence Week has inspired 152,577 actions to improve confidence with numbers. In 2022 we inspired almost 90,000 actions -  more than four times as many as in 2020. While improving numeracy won’t stop the bills from climbing, it can help people make better decisions about their money during the current cost-of-living crisis. 

The 89,975 actions towards building confidence with numbers in 2022 included:

  • 52,027 actions on the National Numeracy Challenge
  • 36,649 views of our campaign videos
  • 1,299 downloads of our resources

In addition, the campaign achieved:

  • 14 million media reach
  • 390% increase in social media engagement, on 2021
  • 228% increase in social media impressions, on 2021
  • 245% increase in clicks on our social media posts, on 2021

The campaign provided a range of resources to support people of all abilities to take that first step towards building number confidence. From watching a video, listening to a podcast, reading real-life stories, downloading free resources, or having fun with an activity pack, we had something for everyone - with an emphasis on managing money as we all deal with the cost of living crisis.

Celebrities back the confidence-building campaign

TV’s Rachel Riley, Bobby Seagull and Iona Bain, Great British Bake Off winner Peter Sawkins, poet and comedian Harry Baker and financial content creator Mr MoneyJar, all raised the profile of the issue and contributed their expertise.

The campaign was mentioned on Channel 4's Countdown, in local and national news outlets with celebrities, politicians, partners, the Department for Education, schools and many more organisations joining in to spread the word on social media. 

Numeracy can help to count the cost of living

Sam Sams, Chief Executive, National Numeracy, said: "As we face the challenges posed by the climbing cost of living, having the confidence to work with numbers is vital. We are, therefore, delighted that Number Confidence Week 2022 provided help where it was needed most and has been our most successful to date, with a record amount of activity taking place."

A huge thank you to TP ICAP, the campaign’s Founding Partner, Lead Supporters Experian, Capital One, and the Lord Mayor's Appeal, and to all those individuals and communities who supported us with this high impact, record breaking campaign.

Try the National Numeracy Challenge

However you feel about maths, you’re not alone. The National Numeracy Challenge is a free and easy-to-use website you can use to improve your confidence with numbers, in your own time and at your own pace.

It’s ideal for brushing up, checking your level, or for catching up on learning you missed, and it’s all about the maths you need in daily life and at work – no algebra or trigonometry.

Image showing the Challenge on a computer monitor