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Our impact: National Numeracy Day 2021

7 Jul 2021

The impact report for the fourth National Numeracy Day, on 19 May 2021, details how this year's campaign took full flight, engaging the nation on a whole new level.

National Numeracy Day 2021 saw a three-fold increase  in the number of actions to improve numeracy since the inaugural campaign in 2018, empowering thousands to improve their confidence and competence with numbers for work, supporting children and managing money.

cover picture of National Numeracy celebrity ambassadors

The star-studded day saw celebrity National Numeracy Ambassadors Strictly Come Dancing star Katya Jones, TV’s Rachel Riley and Bobby Seagull, Money Saving Expert Martin Lewis, Bake Off 2020 winner Peter Sawkins and poet/comedian Harry Baker as well as Olympic champion and Santander Ambassador Dame Jessica Ennis-Hill get involved. 

Across the nation people joined in at home, in schools and in workplaces with livestreamed events, celebrity videos and free resources from our online hubs. They were inspired to take 86,783 actions to improve number confidence and skills, taking the total actions across the campaign’s four years to a huge 190,000. Activity included:

  • 86,783 actions taken to improve number confidence and skills

  • 2,810 National Numeracy Day Champion organisations,  including, 2,147 schools

  • 5,800 School Number Hero competition entries

  • 6.25 million estimated views of media coverage across national television, radio and newspapers 

This year the campaign not only showed rapid growth, but a higher percentage of people with low numeracy skills or confidence got 
involved, providing crucial help where it is most needed thanks to the unique, relatable and practical support on offer. As a result, many 
thousands of people have been empowered to take their first steps to improved numeracy, and onto more choice, greater opportunities and, ultimately, brighter futures.

Sam Sims, National Numeracy Chief Executive, said: "More than ever before, numeracy is central to rebuilding skills, businesses 
and livelihoods in the UK and the sheer scale of National Numeracy Day 2021’s success proved there is a massive appetite for improving 
numeracy, when the opportunity to do so is relatable, exciting and engaging. This National Numeracy Day we helped many thousands of people to think about, understand and work with numbers in new ways."

Bina Mehta, Chair of KPMG, founding Supporter of National Numeracy Day, said: "This year’s National Numeracy Day 
was undoubtedly a success but our work doesn’t stop here. It’s vital that businesses, policymakers and charities continue to collaborate if we are to truly move the dial on poor numeracy skills."

If your business or organisation would like to get involved with National Numeracy's campaigns, we'd love to hear from you. Please contact Partnerships Manager Cassia Weaver [email protected]

National Numeracy Day 2021 Impact Report

Find out all about National Numeracy Day 2021 and how it inspired the UK to get on with numbers.