National Numeracy Day has been an annual event since 2018, incorporating a press and social media campaign, research and thought leadership, school activities supported by KPMG, and collaboration with other businesses to raise awareness of the numeracy issue. When the pandemic hit, significant changes had to be made to the planned delivery. National Numeracy Day 2020 transformed into a virtual festival in the space of six weeks, which included an adapted version of the Numeracy in the News workshop, and planned volunteering activities were replaced with home-learning resources.
Over four annual campaigns, National Numeracy Day has inspired people to take 190,000 actions to improve their number confidence and skills.
Around half the UK working-age population have the numeracy level expected of an 11-year-old. Because of this, KPMG put numeracy as a core part of its social mobility strategy and came together with National Numeracy and The Economist Educational Foundation (TEEF) to address this problem.
While TEEF focused on young people through grassroots volunteering in schools and Numeracy in the News workshops, KPMG collaborated with National Numeracy as Founding Supporter of National Numeracy Day, with media awareness-raising and a call-to-action campaign to inspire people to take the first steps to improve their maths skills.
Winners will be announced on the 9th November.