Supermarket deals causing confusion for shoppers

Supermarket check out

The Money Advice Service has reported this week that supermarket special offers are confusing to shoppers. On average people are spending an extra £11 per shop as a result of ‘bogof's and multi-buys, and only 2% of people surveyed could correctly identify the best deal every time from four sets of offers.

The evidence has prompted Sainsbury’s to pledge this week that they will be phasing out most multi-buy deals, to reduce customer confusion and cut down on food wastage caused by over buying. 

National Numeracy reported last year that being able to better manage money is the main reason for wanting to improve numeracy skills and has been working with the Money Advice Service to promote the National numeracy Challenge, a free, online tool to help people improve their everyday maths skills.


Visit the National Numeracy Challenge

Read the Money Advice Service report